Capitalise on the K-economy
The current and most dominant paradigm of the work environment, the world in general even, is that of knowledge. With knowledge the most critical resource, it follows that the harnessing of knowledge would result in the empowering of the business. The knowledge based economy demands that businesses keep up or face the danger of falling behind. With Information Technology (IT) at the cutting edge of the knowledge based economy, all signs point to harnessing and utilising the potential of IT to take your business to the forefront of the economy.

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Applying IT infrastructure to E-commerce.
With the Internet taking its place beside television and the telephone as an integral part of people's lives, this application of the IT infrastructure is the next wave in business. E-commerce is taking the world by storm with people shopping from the comfort of their home, and borders are being demolished with goods being exchanged freely all over the world with the IT infrastructure providing the platform. The application of IT to E-commerce can cut transaction time, and leave your shop window open to the world 24 hours a day, 7 days a week, with security features allowing safe transactions at all times.

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Creating E-retailing through "Virtual Mall "
The Virtual Mall reaches the global market in a highly efficient manner- forget television ads, or newspaper print ads that can be chucked into the nearest bin- the Virtual Mall is a permanent ad, and a shop that never closes. Without the restriction of man-hours, the Virtual Mall is open for business all the time, every time, with the increased convenience of having to move the goods only when all transactions are complete. This E-retail creates convenience for both customer and retailer, and through that convenience seeks to reduce costs at all levels and increase efficiency while injecting convenience into both sides of the equation.

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Unity and Integrity
With the existence of foreign-owned E-hypermarkets, China-ASEAN Trade Centre seeks to inspire a new wave of E-hypermarkets to rival the pre-existing ones. This E-hypermarket, based on the values of unity and integrity, is designed match the foreign-owned hypermarkets and to capture the attention of ASEAN.

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ASEAN-China Free Trade Agreement (FTA)
The ASEAN-China FTA spells good things for businesses based in both regions. Strategically located in Johore Bahru, near the centre of South East Asia and equipped with sound infrastructure, the China-ASEAN Trade Centre is well placed to do business in the South East Asian region, add that to the Free Trade Agreement providing excellent rebates for businesses, and the recipe for growth is complete. The China-ASEAN Trade Centre is poised to take full advantage of the ASEAN-China FTA being located in the heart of ASEAN and taking China-made products to the doorstep of ASEAN.

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Market Potential
China and ASEAN have a combined market of 1.7 billion waiting to be tapped into – with the China-ASEAN Trade Centre bringing China products right to your door, this opportunity allows you to take advantage of the massive market with relative ease. ASEAN-China two-way trade of US $1.2 trillion illustrates even clearer the colossal potential that this opportunity presents, and with the ASEAN-China FTA in place, cost savings will translate into larger returns.

The Chinese Dragon is just starting its ascent, and the China-ASEAN Trade Centre provides a timely opportunity for you to hitch a ride on the emerging economy of China , and to build on the economic prosperity of this awakening giant.

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